One of the biggest media publisher in Central Europe

A leading media publisher with portfolio including national titles in the field of newspapers, magazines and online portals. Customers offer includes nearly 200 titles across Europe.

Business needs

  • Improving selling process in print and online sector
  • Transferring current business processes from different systems to brand new CRM system
  • Common reporting for print and online selling


We transferred to CRM a consistent solution from external systems which allows salespersons to sell online orders in integration with external AdServers.

We implemented unique title structure for both online and print selling.

We created a functionality which automate statuses of selled orders in CRM Systems. It allows users to precisely report and verify selling process flow.

We added a module which initiate invoicing from CRM side and integrate the invoicing process with SAP.


  • Increased sales efficiency
  • Improved online sales process (integration with AdServers)
  • Informations from external systems gathered in one place


Aurea CRM

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